Something I get asked is what do you do with analytics beyond the basic scoring?

Well one thing you can do is to take two or more metrics and do a joint measure. This gives you a way to further narrow down your customer base. If we look at something used in analytics marketing called a ‘Customer Value Portfolio’ we are measuring both the days since a customer bought (Recency) versus the number of purchases (Frequency). The legend below the grid shows how we work the result set.