Do you want to easily segment your existing customer base? How about by how often your customers buy, how recently they last bought and how much they spend? This is the essence of ‘Customer Analytics’. If you could provide highly targetted offers into existing your customer base what sort of reponse do you think you [...]

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So a common thing I get asked to do is re-coding of supplier codes in the accounts payable ledger, account codes in the general ledger, you get the idea. In fact this is easier to do with the Sage database than alot of systems because it does not enforce any business rules (referential integrity) in [...]

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